SOGEA, or Single Order Generic Ethernet Access, is now available to 28 million premises in the UK, presenting a huge opportunity for you to take this new, future-proof technology to your customers at a critical time.
What is SOGEA?
The future of broadband. Provisioned on a single order, SOGEA does not rely on a WLR/MPF line, meaning voice is not included and becomes an Over The Top (OTT) service, like any other data service.
Offering download speeds of up to 80Mbps and upload speeds of up to 20Mbps, it is faster and more reliable than ADSL broadband, meaning users can do more online at one time, without having to worry.
How it works:
Who needs SOGEA?
In short, almost everyone. The IT and telecommunications market is going through a huge transformation as the infrastructure that we have relied on for the past 30 years is crumbling, meaning all your traditional voice and broadband customers will need to switch to a future-proof solution in the next five years.
We want to make this switch as smooth as possible for you and your customers as you embark on this crucial journey to an All-IP future. We are one of the early adopters of SOGEA with only four other providers currently selling it, and we are eager to support you with anything you need to stay ahead of the market and take this new connectivity product out to your customers.
Key features and benefits:
> Faster than ADSL
Offering speeds of up to 80Mbps
> Perfect for data-only customers
If your customers don’t need Voice, SOGEA is the perfect option for a broadband-only user
> Future-proof connectivity
SOGEA is guaranteed to stand the test of time, offering connectivity that won’t go out of date within the next 5 years
> Ideal for VoIP
SOGEA works great as the underlying connectivity for IP telephony, offering high speeds and low contention
> Easy to deploy
Simple migration journeys with minimal downtime of < 5 minutes
> Powered by 100GB core network
Our network offers resilient and secure connectivity with DDoS protection
The Market Opportunity
The arrival of SOGEA will transform the way businesses work, presenting significant opportunities to the Channel. By being first to market with this new-generation connectivity solution, you can prepare your customers for the withdrawal of the PSTN while staking your claim in the marketplace and generating as much SOGEA business as you can, before your competitors enter the arena.
The approaching 2025 deadline offers huge potential for Channel partners, however it will also pose new challenges as resellers compete for business. As a result, your existing customer base may be vulnerable to competitors selling the solutions of the future. Become your customers’ chosen SOGEA provider to prepare them for the forthcoming technology shift while safeguarding your revenue.
When your customers switch to SOGEA, they will also need to think about an OTT Voice service as their traditional WLR will not be supported for much longer. As their trusted connectivity provider, you are in the perfect position to cross-sell with HV.Select to give them a feature-rich VoIP solution, supported by their superfast, Single Order broadband.
